Taking a Leap

Often when people talk about striking out on their own, they’ll refer to it as “taking a leap.” I’ve used the phrase myself when talking about my own freelance adventure. But, in truth, I really don’t like it. I think it negates the amount of advanced planning that goes into a solo venture, especially a successful one. Yes, there is a certain amount of faith involved in entrepreneurship, but there is a whole lot more strategy.

Freelancing had always been part of my “someday” plan. While working full time, I freelanced on the side, conducting telephone interviews for stories from my car on my lunch break and writing in the evenings. Those small side gigs paid dividends when I called the editors to let them know I had become my own boss and could take on more work.

I also spent months researching what set successful freelancers apart. I was even able to get paid for some research by writing an article on freelancing for my alumni magazine, which ran three years before I put my own plan into action. Learning what worked for others helped me create my strategy prior to quitting my full-time gig.

That being said, many of us need a catalyst that prompts us to put our plans into action. My freelance dream became a reality when I wanted to work around my son’s (and now my daughter’s) schedule. While that first move may have felt like a leap at the time, it really was just the first step in a well-crafted plan. Advanced planning and the determination to live the lifestyle I wanted have made my successful freelance venture my new reality.

Photo by kebb via iStockphoto. 

Skipping Happy Hour

 

 
When you’re building a business around your kids’ schedules, you spend every night and weekend working—at least I do. That means I frequently find myself having to turn down fun invitations from friends. Just this week I had to make apologies several times because of work responsibilities. 
 
The hours between 8 p.m. (bedtime at our house) and midnight are precious. I write stories based on interviews I wrapped up during business hours, reply to email and review my calendar for the day ahead. While a happy hour or night out with girlfriends would be far more fun, I know I have to stay focused on my business (and the four upcoming deadlines on my calendar) to make it a success. 
 
When I first started freelancing, I found myself being a tad resentful from time to time, but I’ve shifted my attitude and find myself repeating some words of wisdom my grandpa passed on—the chief cause of failure and unhappiness is trading what we want most for what we want at the moment. 
 
Tonight when I sit at my desk reviewing notes and working on a feature about fuel, I may find myself wishing I was sipping a glass of wine with girlfriends, but I will also know that I am working toward my ultimate goal of building a career while raising my family. Careers are built one story and one day at a time. At this point in my life, I work nights so I can enjoy the days with my little ones. One day soon that will shift, and I’m eager to see what my career and my kids look like as a result of the time I am investing in them both now. 
 
*Photo by Roger Kirby courtesy of istockphoto. 

 

Why I Do It

 

Have you seen the previews for I Don’t Know How She Does It—the Sarah Jessica Parker flick about a working mom who tries to juggle her family and work life? Better yet, have you seen it? I haven’t, but I want to. That whole working-mom-with-two-small-kids thing means I’ll watch it when it finally makes its way to HBO. In the meantime, I’m loving the previews—especially the scene when the child comes home with lice.

This week a former professor of mine, Michele Weldon, wrote an insightful Op-Ed in the Chicago Tribune about the movie and the role of working moms. 

It made me think about why I work. Juggling a family and a career isn’t easy, but building a successful business around my family’s needs gives me four things I need:

Income: Our family needs dual incomes to make ends meet, and my earnings help cover the necessities—mortgage, insurance, diapers, etc.—and they let us indulge in sports and enrichment classes for the kids not to mention the occasional trip to Target that exceeds my monthly budget.

Security: When I was in college I read Prince Charming Isn’t Coming: How Women Get Smart About Money and it had a lasting impression. My biggest take away was that at some point in her life, every woman will either be single, divorced or widowed and need to be able to manage her money. A few years later I watched a friend become a widow at 24 with a young son to take care of.  For me, it is important to know that I could be the sole breadwinner for my family if necessary. And, in a shaky economy, I like knowing that I could carry the weight for the family if my hubby found himself laid off.

Flexibility: I worked full time in an office until my son was 15 months old. My boss was amazing and my co-workers were incredibly supportive, but my time in the office coupled with my commute meant I was kissing my son goodbye shortly after he woke up and coming home just in time to put him to bed. I wasn’t being the kind of mom I wanted to be, so my freelance adventure began. Now I work anywhere from 30-50 hours a week, depending on my work load, but a good portion of it is at night after the kids are in bed or on the weekend when they’re having an adventure with their dad. Now my commute involves dropping my kiddos off at preschool five minutes away, then driving home and making my way downstairs to my office. I can schedule interviews and client meetings around school schedules, doctor appointments, trips to the museum and hockey lessons. Sure, writing at night means I have a lot of late nights and I need caffeine to get me through the day, but these years will go by in the blink of an eye.

An Outlet: Ultimately, my passion for my work goes much deeper than a paycheck. Whether I’m writing a tech-heavy article about refining fuel or doing a Q&A with a member of Congress, I get personal satisfaction from the interview process, the actual writing and, of course, seeing my byline.

 

 

On Assignment



Last week I packed up my notebook and pen and flew to West Virginia for a reporting assignment. I was there to cover the chairman of the National Transportation Safety Board, Deborah Hersman. I loved being somewhere new and getting to have lunch with the chairman. I walked away with a story, a few additional story ideas and plenty of photos. Plus, I totally want an official NTSB jacket.

Heading out of my home office is always a fun way to get my creative juices flowing. A few years ago I wrote this blog post for The Editorial Advantage titled Bring Back the Field Trip. I talked about how my stories grow richer when I get out from behind my desk. As a write-at-home freelancer (and mom), most of my research is done via telephone interviews and e-mail correspondence, but there is a lot to be said for going on assignment. 

 

Five Tips for Public Speaking

While I was in Florida, I stepped outside of my comfort zone and took on a little public speaking assignment. Believe it or not there is no photographic evidence of me standing behind the podium, but—scout’s honor—I did get up there and speak to 150+ people.

It is probably better that there was no one there snapping pictures, as the flash may have made me forget all that I had planned to say. Now that my nerves have settled, I can truly say it was a wonderful event. I haven’t had any public speaking events in quite some time and it was great to stretch my muscles. In case you’re going to be speaking to a group anytime soon, here are my top five tips:

Use bulleted notes. For me, having a list of the highlights I want to cover works far better than drafting up my full speech. With a full speech, it is easy to lose your place, then you’re palms start sweating and you’re left stumbling over your own words. Or, even worse, you end up reading the full speech word for word without looking up from your script. I tend to stick to bullet points that will jog my memory. If there are specific numbers I need to remember, I make notes beneath the bullets so I can find them quickly. 

Know your subject matter. Yes, it is obvious, but it is true. If you’re unsure of what you’re speaking about, you won’t be confident or comfortable up on stage and it will show. At this event I was speaking on government regulations that are creating opportunities in shop repair and other areas for highway-based businesses. I’ve researched and written about the topic enough to know that I had good information to share. I think that is key.

Practice in front of the mirror. You’ll feel ridiculous, but it helps. Believe me. The night before the presentation, I used my bulleted list and gave my full speech in front of the mirror a few times. I stumbled and stammered, but better to do it there than in front of the group. 

Find a friendly face in the audience, or better yet, find the people who are taking notes. It will help put you at ease. I knew several of the people in the audience, so I turned to them when I started feeling nervous. I especially loved the note takers and those who nodded in agreement at the event. Thank you to all those kind souls.

Relax. Smile. Take a deep breath. Remember that people are people and even if you mess us, your audience will probably be forgiving. If worse comes to worst, crack a joke, laugh at yourself and invite your audience to laugh with you. Luckily, this didn’t happen to me.  

Kid-Friendly Office Space

This corner desk for my little guy is one of the best features in my home office. As much as I try to avoid working with my kids in the room, there are times when it is unavoidable. This desk and the Fisher Price Cool School Computer were gifts from my in laws, and now Evan has his own place to work. We spruced up his "office" with his original artwork that we can rotate out as new creations come home from preschool. Now he gets right to work when "we" have important projects we’re trying to wrap up.

Madelyn’s workstation is her Jumperoo, which is positioned between my desk and Evan’s. Now I can get a solid 30 minutes of screen time in when necessary. Phone calls, however, are out. Between the music from the computer and the Jumperoo, it sounds like you’re in the middle of a Chuck E Cheese. But for sending e-mails or proofreading a final draft of a story, it’s perfect! 

 

The Rush

I love the rush that comes with pending deadlines and trying to beat the clock. I think that is what drew me to journalism in the first place. I am in the zone this week as I just picked up a high-priority project for one of my amazing clients. Starting Thursday I am leaving the comfort of my home office and heading to my old stomping grounds to work on-site with my former co-workers. I am thrilled to be in the trenches with them again and working together face-to-face instead of via e-mail.

Blog posting likely will be light (i.e. non existent) as I focus my efforts on coming through for my client and prepping my family for the week ahead. Now that someone else will be reaching into the pantry to fix my kids’ lunch, I suddenly realize how disorganized it is. But there is no time to worry about that now! I’m too busy focusing on the task at hand. Luckily those who will be taking care of my kiddos for the next little while love me as much as they love my kids and will overlook my household imperfections.

I hope the rest of your week is as exciting as I think mine will be! Happy weekending, if I don’t touch base before then. If you’re free on Saturday night, check out America’s Most Wanted. The best man from our wedding, who is also an FBI agent, will be working the phones as AMW tries to help him track down a criminal from one of his cases. I’ll be watching, which means I’ll be looking over my shoulder and sleeping with the lights on for the next two weeks. 

Six Tips for Freelance Success

1. Meet your deadlines: Yes, I know this is obvious, but it is a biggie. I put each of my deadlines on my calendar and then jot down the milestones I need to accomplish to finish the projects on time. I also like to work ahead when I can. You never know when a client will call with a last-minute project and staying current on my to-do list gives me the flexibility to lend a hand when needed.

2. See yourself as part of your client’s team: As a freelancer, my job is to help my clients meet their goals. That applies to the project at hand, of course, but it is also much broader. I like to be flexible with them and step up to the plate when they have last-minute needs. I read articles with specific clients in mind and try to develop ideas that can help them overall. Moreover, I know that I am often an extension of my clients’ brand. For example, I typically reach out to ten or more sources for one feature article. With each phone call I make, I am representing the client, even if it is indirectly.

3. Make financial goals: Freelancing is a business and as such you need to create a business plan with income projections. If you don’t know where you’re going, you won’t know how to get there. More importantly, if you aren’t profitable, you won’t be in business very long. I know the minimum amount I’d like to make each month and having that figure in mind keeps me working toward it. I pitch more stories on months that look like they might fall short and feel great about my work on months that exceed my projections. Either way, my financial goals keep me on track.

4. Meet new people: When you work at home, it is important to keep up your network. Attend alumni events, go to writing conferences and connect online with other freelancers. One of my top clients last year came from a chance meeting at an alumni event. You never know where your next assignment or your next great idea will come from.

5. Know your strengths: While it can be tempting to be a jack-of-all-trades, you’ll do better if you play to your strengths. There are reasons journalists cover beats. Getting knee-deep into an industry gives you insight you don’t get from just covering it now and then. Since I’ve been writing, I’ve covered criminal court, Capitol Hill and commerce. Right now in my career I write primarily about the transportation industry, which means I stay up on trends, monitor news stories and have extensive industry contacts. Covering this niche market has served me well as a freelancer. I have six transportation publications I write for regularly, and the editors know they can trust me to provide in-depth copy on deadline.

6. Don’t be afraid to turn down projects: This relates to #5. Yes, there are financial goals to meet (per #3), but it isn’t always about the money. Taking on a project that isn’t the right fit will hurt you in the long run. You’ll likely produce a less-than-stellar product, which can ding your reputation, and you might get down from doing work you don’t love. 

 

The LLC

One of my accomplishments in 2010 was forming an LLC. I need to give my husband a big pat on the back because this was his accomplishment, too. He did all the paperwork and helped me draft the articles of organization. Thank you, Bryan! We formed the LLC as a partnership and now in business, as in life, we are a team. 

I spent quite a bit of time coming up with the LLC’s name and settled on something unique. Are you ready? Wait for it…wait for it… Mindy Long Freelance LLC. Creative, isn’t it? Okay, maybe not, but it was intentional. Here is why.

Brand Recognition: I am my brand. I have name recognition among the editors I write for, and when they refer me to their colleagues, it is by name. My byline appears on my articles, which further supports my name recognition among my readers, sources and employers. I bring years of experience and institutional knowledge to the table, so I want to be sure my clients know I am the person they are entrusting with their project.

Ease of Transition: For years my clients have been writing checks to Mindy Long. I’ve contacted my clients’ accounting departments and provided my LLC name, EIN and updated W-9s, but there is a chance payments could be made out to Mindy Long and not Mindy Long Freelance LLC. If this happens, it should be fairly easy to deposit it into my business account despite the name variations.

Web Presence: I already own my domain and I don’t want to redirect clients to a new site, so I knew I wanted my name somewhere in the business name.

Minimal Cheesy-ness: Every time I came up with a company name that was creative, it bordered on cheesy. I needed to stick with something that was professional and self-explanatory.

In the end, I am happy with my choice. As I was drafting letters to clients and filling out a stack of W-9s, I was glad I wasn’t writing something that could be seen as silly or that meant something only to me. It felt good to be filling out those W-9s with a business name that includes my name and reflecting on the business I’ve built. I’m excited to have the paperwork done and have an official reminder that freelancing was the right path for me.